At NIA, we are a pan-African powerhouse dedicated to transforming the landscape of sports, entertainment, and fan engagement. With an extensive portfolio of innovative services, we specialize in connecting fans with unforgettable experiences, empowering brands to thrive, and safeguarding the integrity of commercial rights.

Driven by a vision to elevate the global standing of African sports and entertainment, we deliver comprehensive solutions in event management, commercial advisory, intellectual property protection, and talent development. From designing immersive fan experiences to managing large-scale events, fostering impactful public-private partnerships, and equipping future professionals with industry-ready skills, we are redefining excellence in our field.

Our team of experts combines local insights with global expertise, creating tailored strategies that maximize impact, build lasting connections, and drive socio-economic growth. With a commitment to innovation and integrity, we are the trusted partner for rights holders, governments, and organizations seeking to leave a lasting legacy in the world of sports and entertainment.